Prophisee provides the following services
Research Services:
- Qualitative Research
- Ethnographic Research
- Quantitative Research
- Research Audits
- Marketing Segmentation
- Knowledge & Insight Plans
Marketing Strategy Services:
Politics:
Qualitative Research
Facilitating discussions in a way that reveals true insight is an art form. We are specialists in qualitative discussion in any form including consumer forums, focus groups and one on one interviews.
Ethnographic Research
We believe strongly in the power of observing consumers as they go about their everyday lives. Ethnography provides greater depth of insight as we see first hand consumer's relationships with brands.
Quantitative Research
The world of quantitative research is evolving rapidly. Online dialogue with consumers is fast replacing more traditional and cumbersome methods. New ways to use transaction data is opening up a whole new world of real time understanding of spending dynamics. The new methods are more expedient yet cost less than traditional practices. We help our clients keep up with the pace.
Research Audits
A Prophisee research audit reviews, summarises and catalogues all existing research, creating one knowledge bank of existing insights. Our research audits save our clients money. We ensure that previous research is used to its maximum advantage and any new research commissioned builds on existing knowledge.
Marketing Segmentation
Segmentation is a powerful business tool that can drive profitable growth. It allows a company to focus its product development and marketing in a way that will reap the greatest return on investment. Sophisticated segmentation is a true specialisation that requires experienced practitioners.
Knowledge & Insight plans
We advise clients how to replace a short term, ad hoc approach to research with a longer term knowledge and insight plan, which includes all of a company's research needs. In helping clients develop a comprehensive whole of company plan we ensure they get the maximum return for their research investments.
Brand planning
We have helped many of Australia's leading brands define their place in the world. We don't believe in generic theoretical planning templates or tools that are too often used as window dressing. We take the time to create and customise tools and methodologies for each brand strategy.
Communication planning
Our role is to help our clients increase the effectiveness of their communication plans. Communications planning, proposition & concept development research, research that evaluates the impact of communications are specialties.
Advertising Effectiveness
Is your advertising working? We help clients answer this question. We use proprietary research methods which allows us to evaluate marketing impacts on fiscal business results.
Bringing brands to life
Despite investing serious time and effort, companies can fall short in bringing their brand to life in a way that involves and inspires all levels of their organisation. Gone are the days of using powerpoint presentations to communicate what the brand stands for or who the target audience may be. Our job is to help our clients bring to life their strategies in a way that truly engage employees and partners.
Political Engagement
Managing interaction with government can be critical to the successful operation of a business.
The important keys to managing relationships with government include timing and finding the most appropriate people to deal with in the bureaucracy.
Prophisee can identify who your company needs to deal with in government at all levels and the right timing to get the best response. We can assist you to establish a relationship or to negotiate specific projects or issues.
